VION: focus on partnership throughout the chain

VION Food Group is the trusted partner that anticipates and fulfils customer and consumer needs with high quality and innovative food and ingredients. In 2011, in line with its strategic vision of Balancing the Future, customer intimacy guided VION’s daily operations.

Not more, but better
VION presented a strategic vision for the period 2010-2015: Balancing the Future. In other words, achieving the right balance in business operations, market position, and added value, for suppliers, customers and consumers. To find this balance, customer service, quality, innovation, and cost control are key focus areas for daily operations throughout the organisation. And where implementation is concerned, ‘better’ instead of ‘more’ is the guiding principle.

For VION, 2011 saw the implementation of its customer intimacy strategy. Combining product leadership with customer partnerships has given this strategic approach added value for the entire chain. VION works with all links in the chain, from farmer, to customer and to consumer to develop its products. It is this intensive cooperation and strong bond that is an essential starting point in VION’s policy.