VION: focus on partnership throughout the chain

Finding a new balance is an ambition that VION, together with its customers and suppliers, wants to shape.

Here, customer orientation, in the form of customer intimacy, is indispensable. VION explicitly positions itself as an important link in the value chain and enters into partnerships, thus connecting its customers, and eventually consumers, to the primary sector.

In the Spring of 2010, VION presented its new strategic vision for the period 2010-2015, Balancing the Future. Priority will no longer be given to expansion, but to the drive for added value in existing activities and operations. In 2010, VION also outlined its agenda and objectives for Corporate Social Responsibility.

Market orientation and partnership resulted in several innovations in 2010. For example, VION Food launched Hackplus® in Germany. A partnership in the total pork chain in the Netherlands resulted in the new animal friendly Good Farming Star market concept. VION has based its philosophy and actions on the market, and wants, together with its supply chain partners, to fulfil consumers’ wishes through more innovative concepts, together with partners. VION Ingredients opened new markets by rolling out the Peptan® product.