Bad Bramstedt is the Third Vion Site to Produce Beef with the Animal Welfare Label “Für Mehr Tierschutz”

Date: 22-10-2018

Bad Bramstedt, 22 October 2018 – The Vion plant in Bad Bramstedt located in Schleswig Holstein has been certified as the third cattle slaughterhouse according to the criteria of the German Animal Welfare Association. From now on the plant is entitled to produce beef products with the animal welfare label in the north of Germany. Since August, Waldkraiburg and Buchloe in Bavaria are the first German slaughterhouses to bring beef products from dairy cows with the animal welfare label “Für Mehr Tierschutz” onto the market.

Vion has already entered 45 purchase agreements with farmers in the south of Germany. At the start in Bad Bramstedt, 20 farmers from northern Germany have already committed to deliver their animal welfare label cows to Vion. The company is in negotiations with other farmers, who are certified according to the criteria of the German Animal Welfare Association for dairy cows. The farmers receive a price supplement of 40 cents per kilogram carcase weight in the entry level of the animal welfare label, supplements in the premium level are even higher.

Paul Daum, Head of Strategic Purchase Livestock, said: “The cows come from controlled farms that already supply their milk with the animal welfare label to dairies. First of all, we are focusing on the marketing of minced meat and prime cuts”.

The animal welfare label “Für Mehr Tierschutz” identifies beef products that are based on animal welfare standards that exceed the legal requirements; implying mandatory requirements for livestock farming, transport and slaughter of dairy cows, which are controlled and certified by independent certification bodies. These requirements include, among others, a transport time of a maximum of four hours and the collection of animal-related criteria at the slaughterhouses. These results are regularly reported to the German Animal Welfare Association and the certified farmers.

 

Vion

Vion is an international meat producer with production locations in the Netherlands and Germany and sales support offices in thirteen countries worldwide. In 2017, Vion had a turnover of € 5.1 billion and 11,800 employees.

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Press Contact

Karl-Heinz Steinkühler
Spokesperson
Vion Germany

Oberkasseler Straße 26, 40545 Düsseldorf

T +49 211 544 755-66, F +49 211 544 755-70

agentur@steinkuehler-com.de