Frans Stortelder appointed as new COO Pork Vion Food
Emphasis on valorisation should lead to a significant improvement in results
Boxtel, 4 March 2015 – Frans Stortelder (55) is to succeed Godert Tegelberg as COO Pork of Vion Food. The proposed appointment of Mr Stortelder reflects an increased focus on valorisation; optimal value creation through the livestock processed by Vion Food, and responding effectively to the demands of the market.
By better alignment of its significant supply base to global market demand, and with access to major export markets including China, USA, Japan, Korea and Australia, Vion Food expects to be able to significantly improve results.
Interim CEO Tom Heidman: “With our expert knowledge of meat and the market, we are perhaps uniquely positioned to more effectively align supply to current and future demands of the market. Our access to markets worldwide, together with a significantly wider supply base than the majority of our competitors, means we have a potential competitive advantage that we will continue to exploit.”
Mr Stortelder has already proved his worth within the meat sector and has achieved good results, notably in the area of valorisation. This makes him the obvious choice to further develop this project within Vion Food.
Mr Tegelberg will continue to work for Vion Food and will focus on group-wide projects concerning the export markets and further integration of Vion Food’s German operations.