SALOMON FoodWorld wins the prize for the Best Introduction for the third year in a row with Asia Sliders
The Dutch trade journal Out-of-Home shops has chosen SALOMON FoodWorld, a subsidiary of Vion, as the winner of the ‘Best Introduction’ for the third year in a row: this time with the innovation Asia Sliders. In 2016, SALOMON FoodWorld won the prize with the Asian Noodle Sticks and in 2017 with the Pulled Next Level concept.
Remco Kerssens (Deputy Head of Market International at SALOMON): “We have attempted to combine a number of strong trends with the Asia Sliders concept: Asian products, hamburgers, ‘fresh’ and ‘handmade’.”
Read here the interview with Jochen Kramer (marketing director) and Remco Kerssens (head of market) in the trade journal Out-of-Home.