Symposium and open day in Emstek: Vion’s transparency greatly appreciated
Emstek, 11th September 2018 – To conclude the 25th anniversary of Vion Emstek, Lower Saxony’s Minister for Food, Agriculture and Consumer Protection Barbara Otte-Kinast launched a new camera surveillance system in the live animals area of the production location on Monday 10th September 2018. This official moment was part of a symposium about “Supply chains of the future”, which was attended by 170 supply chain partners and specialists. On Sunday 9th September, more than 3000 people came to Emstek for an open day on the company premises.
At the symposium, experts amongst others gave talks about future trends and new ways to meet customer demand, about transparency and about animal protection. Barbara Otte-Kinast stressed that livestock farming should be economical while also consistent with animal welfare. In the past few years, Vion has set notable trends concerning animal welfare and transparency. “I hail the camera installation here in Emstek as a further step in the matter of transparency. Transparency earns the trust of the consumer,” said the minister.
Vion’s CEO Ronald Lotgerink highlighted how important transparency and animal welfare are for Vion. “It is my main goal to pursue the requirement of sustainable and careful production at Vion for the benefit of our world. We are transparent. Anyone can read in our CSR report where we stand, where we’ve improved and where we can improve.“
For a successful future in meat production, Frans Stortelder considers close collaboration throughout the entire supply chain very important. “’Food chains of the future’ means that business and society must go hand-in-hand,” said Vion’s COO Pork. He particularly targeted representatives of agriculture with a new supply chain concept with the name Good Farming Balance, which he wishes to introduce in Germany. Stortelder pointed out: “For us, it is important to entrech this system also within Germany over the coming months.”
Trendwatcher Michael Carl noticed an increasing call for transparency at consumer level in the future. “Our world is changing ever faster,” said the expert from the 2b AHEAD Institut in Leipzig. He surprised the audience in the auditorium with his outlook that goods will be produced tailored to the individual needs of individual people in ten years time. “Standard goods, aka the average, is no longer good enough. In the wake of digitalisation, standard is disappearing, while economy and premium are achieving growth,” Carl prophesied.
On Sunday, more than 3000 people came to Emstek to have a look during an open day on the company premises. Vion had opened its doors, and with tours and using films, the company presented its guests how pork meat is produced. Outside, there were lots of culinary delicacies from the world of the Vion company.
Vion is an international meat producer with production locations in the Netherlands and Germany, and sales support offices in thirteen countries worldwide. In 2017, Vion had a turnover of €5.1 billion and 11,800 employees.
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