Vion Food cooperates with the programme ‘Keuringsdienst van Waarde’
19 May 2016 – In May 2016, the programme ‘Keuringsdienst van Waarde’ will broadcast a 4 part piece about ‘the future of our food’. On Thursday 19 May 2016 an episode of this 4 part piece will be broadcast: the topic of this episode is ‘(pork) meat’ and more specifically ‘the future of pig farming’.
Vion Food has contributed to this broadcast. The central question of the programme is: By 2050 the world’s population will have increased from 7 billion to 9 billion people. In connection with this, more food will have to be produced in smarter and innovative ways. How is the food industry preparing itself for the increased production of food?
During the ‘Keuringsdienst van Waarde’ broadcast a local small scale pig farmer as well as a large scale intensive pig farm are shown. The manner in which the farmers and meat processing companies deal with the (changing) demand of the consumer is also addressed.
As chain coordinator, Vion Food wants to contribute to sustainable supply chains with an eye on animal welfare, the ensuring of food safety and quality, and traceability in the supply chain. We are also open and transparent about our production processes. From that point of view Vion Food gives its opinion during the ‘Keuringsdienst van Waarde’ broadcast, with Derk Oorburg – Quality manager at Vion Food Group – as spokesperson.
Want to see this ‘Keuringsdienst van Waarde’ broadcast? Watch the episode Thursday 19 May at 20.30h on NPO3.