Vion introduces new barbecue range: BBQ Star

Date: 02-05-2019

Boxtel, 2 May 2019 – True barbecue lovers like to go big. Vion is therefore introducing a new barbecue range: BBQ Star. With BBQ Star, consumers are able to put premium meat on the grill. Already delicious in itself, it becomes even more so thanks to specially developed spice rubs and marinades. Starting in the first week of May 2019, the BBQ Star range will be launched on the international retail market in various European countries.

The BBQ Star range consists of seven pork and beef products: Spare ribs (p), Porchetta (p), Pulled Pork (p), Flat Iron Steak (b), Côte de Boeuf (b), Ribeye (b) en Picanha (b).

BBQ Star: taste and appreciation of quality
Maiko van der Meer, Chief Commercial Officer at Vion Pork says: “Our Vion Consumer
Insights show that consumers tend to choose premium concepts based on taste experience and appreciation of quality. BBQ Star responds to this trend. The new range consists of great premium products that take barbecuing to the next level.”

Product launch
Vion has been working with barbecue experts and herb specialists to create the BBQ Star range. Van der Meer: “All seven meat products in the range were carefully selected and experts have developed a unique spice rub or marinade for each of them.” The design and sleeve give the products a premium appearance. “They will be launched from the first week of May, close to the summer season. The new products are true specialities. Barbecuing is popular,” says Van der Meer. “It is an emotional event: when it’s sunny weather, people invite friends over for a tasty meal. They want to make an impression with a robust and tasty piece of meat. BBQ Star offers consumers a true indulgence experience.”

Vion Food Group is an international meat producer with production locations in the Netherlands and Germany and sales support offices in 13 countries worldwide. In 2018, Vion realised a turnover of € 4.7 billion.


Note to editors
For further information:
Vion Pork
Communications Department
Irene Gloudemans
Telephone: +31 6 23 39 04 46