De Groene Weg, a subsidiary of Vion, focuses exclusively on organic meat. The market for organic beef and pork is growing fast. Our twelve butchers in the Netherlands and our position as supplier for a number of large retail chains makes De Groene Weg the undisputed market leader in the Dutch organic meat sector. Since our beginnings in 1981, the company has been growing with the market to maintain its leading position. The company is also one of the European market leaders, selling some of its meat outside the Netherlands.
De Groene Weg is based on continuity and partnership, and farmers who supply their pigs to De Groene Weg are affiliated with a suppliers’ association. This unique position makes De Groene Weg a reliable supplier: we know exactly which farmers the meat comes from. This way, we can guarantee high-quality and delicious organic meat. De Groene Weg butchers can be found throughout the Netherlands.
For more information, please visit www.degroeneweg.nl.