Innovative market concepts

GOLDBEEF

Vion fulfils its role as a trendsetter through the introduction of high-quality regional products under the GOLDBEEF brand. Beef is one of the most valuable foods there is, and we use only the best raw materials for GOLDBEEF. Our selection performed based on visual characteristics, and only raw material that meets 100% of our quality parameters has a chance to be further refined. With GOLDBEEF, we deliver beef products with consistently-high quality and guaranteed enjoyment. We leave nothing to chance, using clearly-defined process steps and dedicated specialists guarantee extremely careful handling of the value-adding raw materials.

Our GOLDBEEF variations

Food Family

Vion delivers fresh pork and beef of the highest quality through the Food Family brand. Food Family is committed to strict controls for raw materials and careful processing procedures. The result is meat of consistently high quality and excellent taste. Our professional distribution approach allows us to deliver flexibly, efficiently and quickly to our partners. In this way, Vion always guarantees its customers the best meat products: fresh, tasty and safe.

Beilerei

Beilerei represents traditional butchers and meat of irresistible quality. Great meat needs dedication and time – time that we take in this increasingly fast-moving world. Using precision and expertise, our master butcher finds the best pieces and processes them in a traditional way. It is an individual aporoach that truly distinguishes Beilerei from the rest.

Beilerei is pleased to deliver the best barbecue cuts and connoisseur meats easily and safely to your home.

 

De Groene Weg

De Groene Weg, a subsidiary of Vion, focuses exclusively on organic meat. The market for organic beef and pork is growing fast. Our twelve butchers in the Netherlands and our position as supplier for a number of large retail chains makes De Groene Weg the undisputed market leader in the Dutch organic meat sector. Since our beginnings in 1981, the company has been growing with the market to maintain its leading position. The company is also one of the European market leaders, selling some of its meat outside the Netherlands.

De Groene Weg is based on continuity and partnership, and farmers who supply their pigs to De Groene Weg are affiliated with a suppliers’ association. This unique position makes De Groene Weg a reliable supplier: we know exactly which farmers the meat comes from. This way, we can guarantee high-quality and delicious organic meat. De Groene Weg butchers can be found throughout the Netherlands.

For more information, please visit  www.degroeneweg.nl.

100% Bio

Vion is the market leader in organic beef and provides a wide range of ecologically-produced beef products. Farms employ organic animal husbandry and the entire value chain for the sale of organic meat is certified according to EU rules.

Weylander

Weylander beef is Vion’s premium beef line, available at a variety of supermarkets. Weylander beef is specially selected to ensure that customers receive beef from high-quality cattle breeds. The products mature in the packaging, guaranteeing their characteristic beef flavour and tenderness.

Weylander has also introduced a range of vacuum-packed beef steaks, including flat iron, bavette, sirloin, picanha, T-bone and rump. Weylander beef is produced at Vion Enschede.

Nocker

This regional producer from the Bavarian Allgäu area is known for high-quality products. The typically-Bavarian meat products are particularly popular with regional retail trade, the local hotel industry and gastronomy. Large buyers as far away as Japan and Korea also enjoy Bavarian products.

The company’s traditional meat and sausage specialties are traded to large customers, individual customers and catering companies in six meat markets in Bavaria.

Halal

Delicious beef and guaranteed Halal. Our beef products are produced and processed according to Islamic regulations. ‘100% HALAL’ indicates compliance with Halal criteria, meeting German Animal Protection Act requirements. Our production in Buchloe, Germany, is certified according to the Halal Certification Germany (HCG) guidelines.

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