Retail

Vion Retail

Consumers want high-quality, delicious, foods to be available anytime. Good knowledge of trends and needs is important to discern how consumers prefer to eat their food. Vion bundles all of its knowledge about markets, consumers, packaging, logistical processes, meat, alternatives and herbs and spices with one goal: to assemble an optimum assortment in collaboration with retailers that meets the demands of shoppers.

Key figures

337

Net turnover (in millions of euros)

4

Production locations

1006

FTE (flexworkers included)

Transparency

Transparency about food and meat production methods is a theme that is growing in importance, and Vion is actively responding to this. Vion also believes in supply chain cooperation. For instance, our Good Farming concepts are based on integrated supply chain management in which we work on food safety, quality, animal welfare and health, traceability, transparency and sustainability.

More information

Retail brands & concepts

Optimum assortment for retailers

How do consumers think about food and meat? How much importance do they place on regional production? What sustainability characteristics should these products have? What role does meat play in consumers’ daily nutrition? The Vion Consumer Monitor answers these questions and uses the results to formulate current consumer trends.

The aim of the Vion Consumer Monitor, developed in collaboration operation with the research organisation GfK, is to better understand buyers of meat and the purchasing process. Vion provides retailers with in-depth information based on the Monitor’s results. This helps them to optimise their product assortment and shelf presentation to perfectly match market demand. Would you like to know more about the Vion Consumer Monitor? Contact us at consumer.monitor@vionfood.com.

Individuell zugeschnittenes SB-Frischfleisch. Fleischware und Fleischprodukte für Einzelhandels Private Label

Retail products

100% Organic bacon

100% Organic loin steaks

100% Organic Wienerschnitzel

BBQ Star Picanha

BBQ Star T-bone

BBQ Style meatball skewer

BBQ Fresh loin slices (marinated)

Vegan beef flavoured pieces

Vegan carpaccio

Vegan pork flavoured pieces

All retail products

Our responsibility

Food safety

Animal welfare

Employment and working conditions

Traceability and product integrity

Climate

Biodiversity and deforestation

Food safety

Producing safe and wholesome food is one of Vion’s top priorities. Food safety and quality assurance are embedded in the codes of practice at all Vion production sites. Vion is committed to the ISO 9001 standard for quality-oriented organisations, and all Vion establishments are ISO 9001 certified.

Animal welfare

Control and transparency of animal welfare is a key issue in our strategy to create trust in the products and supply chain. We want to take the lead in welfare discussions, and we take responsibility for our role in controlling the welfare status in the supply chain. Our animal welfare strategy consists of several levels of control with regards to animal welfare. Transparency in the supply chain improves animal welfare. We are committed to gathering and sharing information on animal welfare aspects via digital systems with the rest of the supply chain.

Employment and working conditions

At present, it is hard to recruit enough suitable production personnel. Vion cooperates closely with third-party labour companies. The regional labour markets in Germany and the Netherlands do not have enough workers. Therefore, the third-party labour workforce and regular workforce consist mainly of employees from eastern and southern European countries.

Traceability and product integrity

Ensuring that products are traceable upstream and downstream in the supply chain is a significant challenge for companies that produce food items originating from complicated supply chains. All our food items derived from either plants or animals are traceable to the farms. Product integrity involves the organisation of product and process integrity, as well as supply chain transparency to manage an honest, reliable chain of custody. It also guarantees for the consumer that the packaging contains the product which is specified on the label.

Climate

Food production contributes to greenhouse gas emissions, primarily methane, nitrous oxide, and carbon dioxide. Our contribution to global warming is estimated at less than 5% of supply chain emissions, mainly due to animal feed production and farm methane emissions. At the same time, soil and vegetation on farms help to remove carbon from the atmosphere; this in turn has a positive impact on the climate.

Biodiversity and deforestation

The nature of our supply chain means Vion is linked to a potential negative impact on biodiversity. There is a risk of deforestation to produce soy for livestock feed. Via the livestock farms that supply us, we are linked to a risk of biodiversity loss through the emission of ammonia and through monoculture, soil acidification and land use and land management. In addition, transportation by us and our supply chain emit nitrogen.