Stronger together for Food that Matters
Our vision
A future where people have access to responsibly produced food – in partnerships with the best regional farmers and in line with the values of our society.
Our mission
We bring all partners in the chain together to deliver Food that Matters – meat and plant-based solutions that respect people, animals and the planet.
Our ambition
We aim to lead the transition towards responsible and resilient food systems in Europe – raising standards in our industry, being a frontrunner in animal welfare and making high-quality meat and plant-based products affordable and accessible for millions.
Our positioning
We are a trusted partner – working in sustainable supply chains with farmers and customers to deliver high-quality meat and plant-based solutions. What sets us apart is being recognised by our stakeholders for how we do our business: fairly, transparently and with integrity. We meet the needs of our partners and consumers – and take responsibility for our people, sustainability and long-term future of our industry. We are proud to lead our sector in animal welfare and continue to raise the bar every day. Together with our chain partners, we bring Food that Matters to the tables of millions – today and for the future.
Strategic focal point
Meat plays an important role in people’s diets – it’s part of their lives and cultures. How that meat is produced makes a big difference, and that’s where Vion stands out. Together with our farmers, customers and partners across the chain we make sure that our meat and plant-based products are not just good – but are produced in a fair, responsible and transparent way. We are especially proud to work to the highest animal welfare standards in the industry.
We call it Food that Matters – because it’s not just about what’s on the plate, but also how it got there and what impact it has had.
Food that Matters is our answer to the challenges of our time – from climate change, shifting consumer values, or rising costs. Working in strong, demand-driven chains we connect everybody involved and create a fair pricing model that keeps high-quality products affordable. Together with our chain partners, we share responsibility and investments into a food system in Europe that is more resilient and sustainable – today and tomorrow.
With customers and the future in mind
Vion is a player in the middle of the meat, meat products and plant based alternatives supply chain. We have long-term relationships with our farmers, logistic partners and customers, to deliver safe and healthy food to consumers all over the world.
Besides investing in state-of-the-art infrastructure to guarantee food safety, the innovations of our products and production methods help us meet the growing demand for sustainable processes and greater animal welfare. All this is done in dialogue with our stakeholders.
By participating actively in the societal debate around the meat industry we share knowledge and insights to bring balance in this debate. We also wish to contribute to solutions that enable our industry to implement best practices regarding the four major themes: animal welfare, supply chain (including traceability, transparency and product integrity), the environmental impact of meat production, and human health. In our Sustainability Statement you can read more about our CSR ambition. With this report we intend to stimulate the discussion with our stakeholders on these relevant items.
We are proud of the essential role that our company plays in the food industry. Delivering quality, in an open and transparent manner, with an eye for sustainability. All the while ambitiously working towards improved performance. That’s the way we do business at Vion.