Examples of BBC that are already recognised in the business
De Groene Weg
One of the things that distinguishes De Groene Weg is that – when it comes to pork – the company works on the basis of a demand-driven, closed supply chain. As a central player in the organic pork supply chain, De Groene Weg has a forty year history (as of 2021) and an integrated approach from pig farmer to end consumer. De Groene Weg’s integrated approach for the production and marketing of meat ensures an optimal balancing of supply and demand. For that purpose, the company works closely with both organic farmers and market parties, such as its own De Groene Weg butcher shops, retailers and Vion international sales support offices.
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Good Farming Star
Within our Good Farming Star concept certified with the Beter Leven 1-star label, we developed dedicated supply chains for several Dutch retailers which paid extra attention to animal welfare and sustainability, among other things.
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Robusto ensures the selection of items like legs and bellies, originating from trusted and professional pig farmers, with the right fat and intramuscular fat content and cut to specification, for the top segment of dried premium Parma and Serrano hams for the Italian and Spanish markets alike, and for bellies for the Korean market.
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Simmental PUR with Geprüfte Qualität Bayern certificate
This is a regional beef programme that combines beef from Simmental and Bavarian origin (certified according to GQ-Bayern – “Geprüfte Qualität Bayern”), which Vion developed in cooperation with two farmers’ organisations and the food retail sector.