Welcome to News from the Source

At Vion, we believe everyone deserves access to responsibly produced food: food produced with respect for people, animals and the planet. That may sound obvious, but in reality it is anything but.

Behind every product is a chain of people working hard every single day to make it possible. Farmers like Janna de Kort from Hilvarenbeek, who is building a future-proof business with her 55 dairy cows. Product technologists like Sjaak Wisse, who carefully oversees every stage of the process to create perfectly prepared spareribs in Scherpenzeel. And Sales Director Max Nales, who closely follows developments in the food industry: from shifting consumer expectations to global changes that directly impact your business. People with expertise, passion and their own perspective. Those are the people who make Vion distinctive.

With News from the Source, we want to bring you closer to their stories by sharing real examples from across the supply chain. Because those who understand how our supply chain works — from farmer to processor, from producer to your customer — also understand why it is worth protecting and strengthening it together. And this is a shared responsibility. Keeping healthy and sustainable food accessible and affordable for everyone requires strong supply chains and close collaboration. Especially now, as the pressure on the food system continues to grow due to climate change, geopolitical shifts, rising costs and a rapidly changing market, it is essential that we continue to think ahead together across the supply chain.

That is what Food that Matters stands for. Not as a slogan, but as part of our everyday practice. Through this newsletter, we hope to show you just that.

Tjarda Klimp
CEO Vion Food Group