De Groene Weg, a Vion subsidiary, focuses exclusively on organic meat. The market for organic beef and pork is expanding unmistakably fast. Ever since its foundation in 1981, De Groene Weg has been market leader in the Dutch organic meat sector. In the Netherlands, De Groene Weg has exclusive butcher shops and is supplier for a number of large retail chains. In addition, part of the meat is exported. The company finds itself among European market leaders.
Continuity and partnership are at the basis of De Groene Weg. The pig farmers that supply to De Groene Weg are part of a supplier association. This unique position means De Groene Weg is an extremely reliable supplier: we can trace the meat to the exact farmer that supplied it. Which is how we can guarantee tasty and high-quality organic meat. The butchers of De Groene Weg can be found all over the Nederlands.