What are you looking for?

17-10-2022

“Bavarian Ox” launch

We have launched a premium regional programme for ox meat in Germany in cooperation with REWE South and VVG Oberbayern-Schwaben.

Two years of preparation, three partners, 30 farmers and 540 supermarkets. All this was part of the “Bavarian Ox” launch. Behind this is a premium meat programme. Enabling the farmers of VVG Oberbayern-Schwaben to supply meat counters in REWE supermarkets across Bavaria from the Vion site in Waldkraiburg since October 2022. The Bavarian Minister of Agriculture Michaela Kaniber was there to celebrate the launch.

“Regional supply programmes are Vion’s speciality, especially here in Bavaria,” explained Willi Habres, Director Sales & Trademarketing Beef at the Vion Food Group at the launch event. “Bavarian Ox” will become yet another example of why strong, sustainable and demand-driven supply chains (BBCs) deliver greater value for everyone involved: from farmers, to food retailers, to consumers.

With “Bavarian Ox”, we guarantee its regional origin and the high-quality taste of an excellent meat. It is a premium product due to the additional effort put in by farmers and increased animal welfare – the animals are exclusively reared using methods rated level 3.

“Two years ago, REWE South decided to expand its own range at the meat counters in its supermarkets with Bavarian products based on a strong regional strategy according to these four cornerstones,” says Volker Hornsteiner, Chair of the Executive Board at REWE South. “In order to establish an equal partnership across all levels,” says Hornsteiner, “it was important to address both the farmers of VVG Oberbayern-Schwaben and the Vion Food Group based locally in Waldkraiburg.”

More news from Vion

Press release
19 January 2024 Outstanding collaboration for animal welfare at Grüne Woche
Press release
16 January 2024 Vion reviews German business portfolio 
News
12 January 2024 Vion’s vision of being a good employer regarding third-party workers
News
19 December 2023 Vion strengthens relationship with pig farmers during Good Farming Balance Supplier Days
Press release
15 December 2023 Vion bids farewell to Klaus Voigt on his
Press release
05 December 2023 Vion Zucht- und Nutzvieh thanks Dr Holger Looft and appoints Ole Meyer
Press release
04 December 2023 Plantrecôte©: even meat fans will love it
Uncategorized Press release
28 November 2023 Positive results for butcher formula De Groene Weg
Press release
22 November 2023 Vion Digital Innovation Manager wins German Meat Industry Talent Award 2023
Press release
13 November 2023 World Steak Challenge 2023: Vion wins 2x gold, 1x silver and 5x bronze
Press release
04 October 2023 Philippe Thomas COO of new Germany organisation at Vion
Press release
26 September 2023 DistriFresh further expands electric fleet and takes next step towards CO₂-neutral transport
Press release
22 September 2023 Stronger together to provide Food that Matters – Vion’s sustainability commitment at Anuga 2023
Press release
10 August 2023 Meat’s Image on the Mend: A Positive Shift in Perception
Press release
19 July 2023 In a sustainable food chain, everyone contributes to a fair revenue model