Last week 55 experts of German and Greek meat industry got together in Thessaloniki for networking. Current market situations, consumer and agricultural trends as well as building stronger partnerships between the two countries were on the event agenda. Vion has a leading position in pork meat in Greece and a good position in beef meat as well as in the foodservice market with our subsidiary SALOMON FoodWorld.
The two-day event kicked off with three factory tours and a visit to the city’s wholesale meat market for a deep dive into the Greek meat cosmos. After a subsequent thematic city tour with a detour to the local meat market run by local retailers, the participants ended the day in style at the traditional street festival on the occasion of “Tsiknopempti”, the day of meat celebrated in Greece, on which the whole country, according to myth, mutates into a single national barbecue.