Specials and innovation
New, distinctive concepts are developed for each season that respond to current trends. It is an important condition for marketing pork well. Easter, Christmas and barbecue season are the basic moments when specialities can be found on supermarket meat shelves. The meat products for Easter, such as special rolls, are already developed and presented to the retailer in the autumn. The retailer then decides which products to include in its (festive) range. The Christmas period and the BBQ season are even more important for the sales of our meat products. The product development of these specialities is started almost a year in advance.
Basically, Vion has two seasons: winter/Christmas and Easter/summer/barbecue. Every season, we develop new concepts, with which we create added value in the market. Ultimately, we do this to offer the products to consumers in the most attractive way possible.