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17-05-2023

Vion presents colourful premium protein variety at PLMA 2023

Boxtel, 17 May 2023. Vion Food Group is broadening its position as a protein supplier of the future – in addition to high-quality meat specialities, the Dutch food company is also launching more and more products based on alternative protein sources under the motto “Food that Matters”. From 23 May to 24 May, you can experience the colourful variety with all your senses at the international trade fair “World of Private Label” in Amsterdam. In the RAI Exhibition Centre at the Vion stand PLMA 8.F11 (Hall 8, Stand F11), a professional chef will prepare specialities ranging from Legarto – a special Spanish pork cut – to insect burgers and a wide variety of vegan ¬†products fresh on the spot for tasting.

One of this year’s vegan trade fair highlights from Vion is the new Plantrecote, a purely plant-based steak made entirely from wheat. The Plantrecote not only looks like a sirloin steak with a tasty fat edge, but also tastes like one. Another speciality is the Salmon Carpaccio made from soy protein, with fresh capers and mustard-dill dressing – and as a delicious premium protein product, ready to eat straight away. With vitamin B12 included in the recipe, it also offers everything for a balanced plant-based diet. Especially colourful and also exclusively plant-based are the several varieties of fruit and vegetable spreads – fresh in appearance and taste, for young and old.

“We supply millions of people with food every day. It is therefore particularly important to us that these foods have many positive nutritional properties and are produced in a way that conserves resources. High-quality protein sources can be so many – they make you creative and taste good. That’s what we want to convey at this year’s PLMA,” Phillippe Thomas, COO Retail Vion Food Group, summarises this year’s trade fair appearance.