Two strong brands: Salomon FoodWorld and FVZ Convenience

About Vion Food Service

The Food Service division has two production sites: one in Großostheim for hamburger patties and one in Holzwickede for schnitzels, pork knuckles, minced beef and chicken products. The division also has strategic long-term alliances with external production partners in both Europe and Asia. Meat is processed at the production sites into products mainly for the German market, but also for export to neighbouring countries. The Food Service division’s head office is located in Großostheim. The division had approximately 500 FTEs (including flex workers) at the end of 2016.

Gastronomy and impulse channels: a consistent growth market in Europe

Food Service serves two segments in the food market: gastronomy and impulse channels. Gastronomy includes the more traditional segments, such as catering companies, canteens, restaurants and hotels. This segment is largely saturated and is affected by the economic situation. The other segment – impulse buying (snacks) – includes sales outlets such as convenience stores, the travel and leisure sector and entertainment facilities. This channel is young and offers many opportunities – a growing number of people now eat out and buy food at points of sale such as petrol stations and take-out restaurants.

Two brands: SALOMON FoodWorld and FVZ Convenience

Vion has two food service brands: Salomon FoodWorld and FVZ Convenience. Salomon FoodWorld is positioned as an innovative convenience company that focuses on customer impulses, successes and emotions. It is a large brand in Germany and Austria and has been growing in the Netherlands since 2015. Salomon Foodworld is offering products in three categories:

  • Finger Food
  • Burger & Wraps
  • Schnitzel & More

FVZ Convenience is linked to innovation in the traditional kitchen. Customers can choose from dozens of products that are easy and quick to prepare:

  • Escalopes & Steaks
  • Minced meat
  • Rustic & Hearty
  • Poultry
  • Vital & Tasty

SALOMON Food World

Intensive development, innovative products and extensive marketing support for customers: these are the three strategic spearheads with which food pioneer SALOMON FoodWorld (from Großostheim in Germany) has grown into a trendsetter and market leader in the field of food products for the out-of-home market for 20 years. Following global trends and the use of extensive market research have resulted in excellent performance from this producer of SALOMON FoodWorld’s three successful ranges.

More about SALOMON Food World

FVZ Convenience

FVZ Convenience produces high-quality convenience meat products and is the market leader in the deep-frozen schnitzel and shank products. It is considered the inventor of ‘oven-baked schnitzel’ technology, and the company’s convenience professionals from North Rhine-Westphalia were the first in Germany to apply modern American technology to the preparation of spareribs.

More about FVZ Convenience

Key figures

Food Service activities demonstrated steady growth above German market growth in 2016. This above-average growth was particularly due to Vion’s fully-embedded success factors such as ‘production competence’, ‘marketing competence’ and ‘innovative strength’. ‘Production competence’ means that the company informs customers about the specific ingredients in products and how they are produced. Vion has two food service brands: Salomon FoodWorld and FVZ Convenience. Salomon FoodWorld is positioned as an innovative convenience company that focuses on customer impulses, successes and emotions. It is a large brand in Germany and Austria and has been growing in the Netherlands since 2015.

FVZ Convenience is linked to innovation in the traditional kitchen. Customers can choose from dozens of products that are easy and quick to prepare, and the company has full control over the recipes and production process. ‘Marketing competence’ means that Vion not only sells products, but also supports customers in the preparation and sale of products. ‘Innovative power’ means that the division presents market innovations to its customers every year.

In Germany, Vion is the foodservice market leader in the division’s three segments (in terms of financial value): Salomon FoodWorld’s Centre-of-the-Plate products (schnitzel and products based on minced meat) with more than 35% of the market share; Finger Food Hits (such as buffalo chicken wings and starters) with more than 35% of the market share; and Handheld Snacks (mainly hamburgers) with more than 60% of the market share.

 

The Food Service division’s FVZ Convenience and Salomon FoodWorld brands have a leading market position in the top 100 key accounts, with a share of over 80%. Salomon FoodWorld and FVZ Convenience are also growing in international markets. In addition to selling products in Germany and the Netherlands, both brands also sell their products to customers in Italy, Austria, France and Scandinavia.

 

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