The Food Service division has two production sites: one in Großostheim for hamburger patties and one in Holzwickede for schnitzels, pork knuckles, minced beef and chicken products. The division also has strategic long-term alliances with external production partners in both Europe and Asia. Meat is processed at the production sites into products mainly for the German market, but also for export to neighbouring countries. The Food Service division’s head office is located in Großostheim. The division had approximately 500 FTEs (including flex workers) at the end of 2016.
Gastronomy and impulse channels: a consistent growth market in Europe
Food Service serves two segments in the food market: gastronomy and impulse channels. Gastronomy includes the more traditional segments, such as catering companies, canteens, restaurants and hotels. This segment is largely saturated and is affected by the economic situation. The other segment – impulse buying (snacks) – includes sales outlets such as convenience stores, the travel and leisure sector and entertainment facilities. This channel is young and offers many opportunities – a growing number of people now eat out and buy food at points of sale such as petrol stations and take-out restaurants.
Two brands: SALOMON FoodWorld and FVZ Convenience
Vion has two food service brands: Salomon FoodWorld and FVZ Convenience. Salomon FoodWorld is positioned as an innovative convenience company that focuses on customer impulses, successes and emotions. It is a large brand in Germany and Austria and has been growing in the Netherlands since 2015. Salomon Foodworld is offering products in three categories:
- Finger Food
- Burger & Wraps
- Schnitzel & More
FVZ Convenience is linked to innovation in the traditional kitchen. Customers can choose from dozens of products that are easy and quick to prepare:
- Escalopes & Steaks
- Minced meat
- Rustic & Hearty
- Vital & Tasty