Vion is investing in a new cattle slaughterhouse in the north of the Netherlands

Date: 08-05-2016 Tags:

Boxtel, 18 May 2016 – Vion will be investing in a new abattoir for cattle in the north of the Netherlands and will, therefore, be continuing the partnership with the Waddenvlees Group, well-known for its Wadden beef (“Waddenrund”) brand. The investment makes shorter transport distances and better conditions possible for animals in the heart of the livestock farming region in the north of the Netherlands.

Vion and the Waddenvlees Group have been working in partnership in the meat industry for more than 10 years and this collaboration will further strengthen their ties. In close cooperation with Vion The Waddenvlees Group will be supplying cattle for the newly to be built abattoir and it will shut down its slaughtering activities in Dokkum and replace them with other meat-processing activities.

The new abattoir will concentrate on slaughtering and processing beef including organic beef for which there is a growing market and regarding which Vion and the Waddenvlees Group will jointly be the market leaders. In close cooperation with local authorities Vion is searching for a location to host the new slaughterhouse which will have a capacity of approximately 2,500 heads of cattle per week and is expected to offer employment to around 100 people.

Francis Kint, Vion’s CEO: “This project is good news for all parties. We will have a location in the heart of the cattle farming region in the north of the Netherlands and the end result is that the transport distances will be shorter and the travelling time will decrease. The investment will support our work to achieve shorter chains with better transparency, food safety and quality through this new investment. It also ensures we can continue to work on sustainable meat concepts such as grass-fed (weide) beef, Wadden beef and organic beef.”

Reliable beef from the pasture to the consumer
Vion wants to build a strong chain structure where the cattle farmer receives information about his cattle from Vion, such as slaughtering dates, inspection data and cattle measurement results. Vion’s end goal is to increase the trust and transparency between Vion, its customers and the consumer in general.

Investing in modern and high-quality facilities
In 2014 and 2015, Vion invested significantly in its production locations in the Netherlands and Germany in among others Groenlo, Vilshofen and Landshut. A large expansion of the Waldkraiburg site will be completed halfway through 2016. This will mean that the company will have one of the most modern and high-quality facilities for slaughtering and processing beef in Europe. The project in the north of the Netherlands fits in with the strategy of improving animal welfare, regionality and having the best possible infrastructure.