At Vion, we operate within strong, demand-driven Good Farming chains. Within these Good Farming chains, we collaborate with our farmers, customers, and partners throughout the entire chain to ensure that our products not only meet market demand but are also produced fairly, responsibly, and transparently.
Thanks to recognized quality systems, track & trace, and extensive knowledge and expertise, we can guarantee certified quality to our customers. Given the increasing demand for sustainably produced meat with a lower environmental impact and higher animal welfare standards, this is an integral part of the chain – from production on the farm to our own operations. Animal welfare is established within the Good Farming chain concepts through dynamic, market-oriented standards and independent certification and assurance.
Four demand-driven market concepts
At Vion we work with four market concepts, each of which meets the wishes of the market and consumers in its own way: Good Farming Balance, Good Farming Welfare Good Farming Star and Good Farming Organic.
Good Farming Balance
The international market for pork is growing and developing strongly. Meanwhile, Vion has veterinary certificates for access to virtually all countries in the world. Different countries and customers ask for specific parts of the pig; customers’ requirements are becoming more and more specific. Moreover, customers want to make price agreements for a longer term more often.
In 2017, Vion introduced Good Farming Balance. A demand-driven chain concept with which we respond to the specific demand in international markets. Together with our pig farmers, we ensure that we can produce exactly the products that customers want, in the desired specification. This requires targeted coordination.
Good Farming Welfare
Good Farming Welfare focuses entirely on animal welfare standards set by major international retailers. This starts with carefully selected pig farmers who are committed to the welfare of their animals, and extends to dedicated retailers who value these efforts. The Good Farming Welfare chain concept explicitly focuses on higher animal welfare standards than the current
market standards, based on international (retail) guidelines such as those in the USA and the UK. This joint commitment ensures a transparent and reliable chain in which animals are raised with care and meat is produced with attention to quality and sustainability.
Good Farming Star
Vion developed Good Farming Star especially for the Dutch market. In this chain, extra attention is paid to animal welfare and sustainability. This demand-driven chain concept came about in cooperation with, among others, the Dutch Society for the Prevention of Cruelty to Animals and the retail sector. On a Good Farming Star farm the pigs have more living space than in a regular farm. There is also lighting with a day and night rhythm and extra play materials in the stables. Within the Good Farming Star concept, piglets are not castrated.
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Good Farming Organic
A powerful organic chain from farm to fork – that is the demand-driven market concept of Good Farming Organic. Pigs within this concept are given plenty of peace and space to live and grow. Moreover, they have the opportunity to go outside all their lives. The pigs are fed organic feed. The meat is authentically delicious and has the highest standard of three stars of the Beter Leven quality mark and the EKO quality mark.
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