Organic meat with three stars within the Beter Leven label and the EKO label
The Good Farming Organic demand-driven market concept is a powerful organic supply chain from farmer to plate. Within this concept, pigs are fed organic feed, given peace and space to live and grow, and are able to go outside throughout their lives. The meat is genuinely delicious and has the highest rating of three stars within the Beter Leven label and the EKO label.
The European organic meat market is growing strongly and De Groene Weg, a subsidiary of Vion, is exclusively devoted to organic beef and pork. Our twelve butchers in the Netherlands and our position as a supplier for a number of large retail chains makes De Groene Weg the market leader in the Dutch organic meat sector. Since our beginnings in 1981, the company has been growing with the market to maintain its leading position. The company is also one of the European market leaders, selling some of its meat outside the Netherlands.