Vion Food Service
Vion Food Service is active in the European food service market and supplies freshly frozen meat products (beef, pork and chicken) and vegetarian products under various brand names. The Food Service division represents 5% of Vion’s total turnover.
Vion Food Service is active in almost all European countries through its SALOMON FoodWorld brand (focused on hamburgers, center-of-plate and finger foods) and FVZ Convenience (focused on schnitzels). However, the largest market is the home market in Germany. Vion Food Service is the market leader in its field and the company would like to further expand its market share over the next years through the strong basis of its two different brands and an excellent relationship with existing partners.
Net turnover (in millions of euros)
FTE (flex workers included)
Intensive development, innovative products and extensive marketing support for customers: these are the three strategic spearheads with which food pioneer SALOMON FoodWorld (from Großostheim in Germany) has grown into a trendsetter and market leader in the field of food products for the out-of-home market for 20 years. Following global trends and the use of extensive market research have resulted in excellent performance from this producer of SALOMON FoodWorld’s three successful ranges.More about SALOMON FoodWorld
FVZ Convenience produces high-quality convenience meat products and is the market leader in the deep-frozen schnitzel and shank products. It is considered the inventor of ‘oven-baked schnitzel’ technology, and the company’s convenience professionals from North Rhine-Westphalia were the first in Germany to apply modern American technology to the preparation of spareribs.
Gastronomy and impulse channels: a consistent growth market in Europe
Food Service serves two segments in the food market: gastronomy and impulse channels. Gastronomy includes the more traditional segments, such as catering companies, canteens, restaurants and hotels. This segment is largely saturated and is affected by the economic situation. The other segment – impulse buying (snacks) – includes sales outlets such as convenience stores, the travel and leisure sector and entertainment facilities. This channel is young and offers many opportunities – a growing number of people now eat out and buy food at points of sale such as petrol stations and take-out restaurants.
The Food Service Business Unit has two production sites: one in Großostheim for hamburger patties and one in Holzwickede for schnitzels, pork knuckles, minced beef and chicken products. The business unit also has strategic long-term alliances with external production partners in both Europe and Asia. Meat is processed at the production sites into products mainly for the German market, but also for export to neighbouring countries. The Food Service business unit’s head office is located in Großostheim. The business unit had approximately 500 FTEs (including flex workers) at the end of 2016.