Our responsibility

Vion's strategy for a sustainable future

Building Balanced Chains

To live up to our purpose of providing Food that Matters, our strategy is to Build Balanced Chains (BBC) to offer safe, healthy, tasty food while creating value across a future-proof ecosystem. We see our role as connecting and balancing supply and demand in a sustainable way.

Our job is to create balanced food supply chains that are demand-driven and relevant for all partners. We will achieve that through the following:

Farm management optimisation

Making relevant data available to farmers so that they can optimise their management procedures and improve animal welfare, efficiency and environmental sustainability effects.

Protein valorisation

Balanced supply and demand, with flexibility and a range of options for valorisation from head to tail.

Product specialisation

Unique concepts and product innovations that tap into prevailing consumer trends.

The very best products, fresh on your plate, demand supply chains that are as short as possible. This helps to get the best products into shops and restaurants in the best possible way. As a trusted partner at the midpoint of the supply chains, we connect a group of farmers to a group of customers. We then aim to build tailormade, customer-specific chains, so that our customers can communicate added value such as the origin of products, animal welfare, or CO2 footprint. However, it takes time to match supply and demand.

Our job is to create balanced food supply chains that are demand-driven and relevant for all partners

Examples of BBC that are already recognised in the business

De Groene Weg
One of the things that distinguishes De Groene Weg is that – when it comes to pork – the company works on the basis of a demand-driven, closed supply chain. As a central player in the organic pork supply chain, De Groene Weg has a forty year history (as of 2021) and an integrated approach from pig farmer to end consumer. De Groene Weg’s integrated approach for the production and marketing of meat ensures an optimal balancing of supply and demand. For that purpose, the company works closely with both organic farmers and market parties, such as its own De Groene Weg butcher shops, retailers and Vion international sales support offices.

Good Farming Star
Within our Good Farming Star concept certified with the Beter Leven 1-star label, we developed dedicated supply chains for several Dutch retailers which paid extra attention to animal welfare and sustainability, among other things.

Robusto
Robusto ensures the selection of items like legs and bellies, originating from trusted and professional pig farmers, with the right fat and intramuscular fat content and cut to specification, for the top segment of dried premium Parma and Serrano hams for the Italian and Spanish markets alike, and for bellies for the Korean market.

Simmental PUR with Geprüfte Qualität Bayern certificate
This is a regional beef programme that combines beef from Simmental and Bavarian origin (certified according to GQ-Bayern – “Geprüfte Qualität Bayern”), which Vion developed in cooperation with two farmers’ organisations and the food retail sector.

De Groene Weg’s integrated approach for the production and marketing of meat ensures an optimal balancing of supply and demand

Examples of specific attributes that are developed within the supply chains

Blockchain
Vion has connected the Good Farming Star pork supply chain in 2021 to the ‘digital highway’ by means of blockchain technology.

By digitally connecting all relevant partners within the Good Farming Star supply chain and exchanging data, we can increase the efficiency of the entire supply chain and guarantee the origin and integrity of our meat. This in turn creates trust. The Good Farming Star supply chain is the first in this sector to be connected through blockchain technology. Our other supply chains will follow in the years to come.

DNA Traceability
The integrity of our products and processes is important to customers and consumers. Throughout the whole supply chain, we have already implemented process integrity control systems with verification by product balances within the IFS-PIA standards. In addition to these assessment standards, we added product integrity monitoring using the DNA testing of animals and end products. The DNA of all Good Farming Star and organic sows is analysed and stored in a DNA data bank. In short: DNA is the ultimate check to show integrity throughout the whole supply chain.

News & stories

Press release
21 November 2022 EuroTier 2022 in Hanover - Vion attracts considerable attention  
News Press release Uncategorized
10 November 2022 Vion expands further in eastern Germany
Press release Uncategorized
28 October 2022 De Groene Weg participates in 'calf with cow' project
Press release
27 October 2022 Change Vion Supervisory Board
Press release Press release
17 October 2022 "Bavarian Ox" launch
Press release
10 October 2022 World Steak Challenge - Vion wins 1x gold, 4x silver and 3x bronze
News
06 October 2022 25 Years of Food Family: A quarter century of quality and trust 
News
20 September 2022 Pigs control their living environment through their own behaviour
Press release
19 September 2022 De Groene Weg launches Dutch organic beef chain
Press release
13 September 2022 Leon Cuypers new COO of Vion Business Unit Pork
Press release
16 August 2022 Vion strenghtens its position in eastern Germany
News
20 June 2022 Vion announces Business Unit Pork management change
Press release
03 June 2022 Vion Innovations presented at the PLMA
Press release
17 May 2022 ‘ME-AT the alternative’ launches first locally grown protein chain
Press release
16 May 2022 First Belgian pigs delivered to organic meat producer De Groene Weg

CSR Targets

In executing our strategy of Building Balance Chains, we consider the economic, social and environmental impacts of our decisions. In this way, we create more value, both for our supply chain and for society at large, and we fulfil our purpose of providing Food that Matters. On all our material topics, we set targets which we want to continuously improve on in the coming years.

  • Better performance
  • Lower performance
  • Stable performance

Social Topics

Employment and working conditions

KPI: % absentee rate Vion total

Result 2021 Trend versus 2020

5.7 %

Target for 2022

5.3 %

Food safety

KPI: % compliance to Vion’s internal - beyond legal – microbiological standards for product hygiene

Result 2021 Trend versus 2020

85.0 %

Target for 2022

90 %

Traceability and product integrity

KPI: % of the sales volume originated from plants certified according to a specific product integrity standard

Result 2021 Trend versus 2020

76 %

Target for 2022

85 %

Animal welfare

KPI: % of the animals for which no restunning was needed. All of the animals (100%) was stunned before slaughtering

Result 2021 Trend versus 2020

99.9 %

Target for 2022

99.9 %

Environmental Topics

Sustainable farming

KPI: Number of farms on which the GHG emissions are assessed

Result 2021 Trend versus 2020

25

Target for 2022

200

Carbon footprint of processing

KPI: Scope 1 + 2 CO2e emmissions per tonne sold

Result 2021 Trend versus 2020

88

Target for 2021

84

Water usage of processing

KPI: Water intensity of municipal water (m3 municipal water used / tonne sold)

Result 2021 Trend versus 2020

1.75 m3

Target for 2022

1.65 m3

Economic Topics

Fair pricing

KPI: % of the delivered pigs from farmers participating in Good Farming Balance

Result 2021 Trend versus 2020

49 %

Target for 2022

50 %

Our strategic priorities within the CSR topics

Of the eight material topics for which we strive to minimise negative impact or optimise positive impact, the following six topics are the most crucial for the day-to-day success of our business.

  • Employment and working conditions
  • Food safety
  • Traceability and product integrity
  • Animal welfare
  • Sustainable farming
  • Fair pricing

That is why, in our CSR policy, we give priority to these subjects and we start with them in the chapter CSR topics. As of 2022, we will have an updated CSR strategy with more focus on biodiversity and carbon footprint, which will be presented in our next CSR report. To stay a successful frontrunner, we use recognised standards and methods, such as food safety standards, integrity standards, animal welfare standards, and CO2 footprint calculations.

Our strategic CSR topics

Stories

Press release
21 November 2022 EuroTier 2022 in Hanover - Vion attracts considerable attention  
News Press release Uncategorized
10 November 2022 Vion expands further in eastern Germany
Press release Uncategorized
28 October 2022 De Groene Weg participates in 'calf with cow' project
Press release
27 October 2022 Change Vion Supervisory Board
Press release Press release
17 October 2022 "Bavarian Ox" launch
Press release
10 October 2022 World Steak Challenge - Vion wins 1x gold, 4x silver and 3x bronze
News
06 October 2022 25 Years of Food Family: A quarter century of quality and trust 
News
20 September 2022 Pigs control their living environment through their own behaviour
Press release
19 September 2022 De Groene Weg launches Dutch organic beef chain
Press release
13 September 2022 Leon Cuypers new COO of Vion Business Unit Pork
Press release
16 August 2022 Vion strenghtens its position in eastern Germany
News
20 June 2022 Vion announces Business Unit Pork management change
Press release
03 June 2022 Vion Innovations presented at the PLMA
Press release
17 May 2022 ‘ME-AT the alternative’ launches first locally grown protein chain
Press release
16 May 2022 First Belgian pigs delivered to organic meat producer De Groene Weg

Sustainable Development Goals

Our strategy and activities with regard to the material topics are related to some of the Sustainable Development Goals (SDGs). These 17 goals, to be achieved by 2030, were set by the United Nations to create a better world for everyone. These goals can only be achieved if governments, companies, NGOs and individuals each take responsibility for their role and work together. We show how our activities relate to the Sustainable Development Goals. On some of the material topics relating to the SDGs, we have set ourselves concrete targets.

  • With our policy on food safety and antibiotics, we help ensure access to safe, nutritious food (target 2.1). Our target on food safety relates to this specific SDG target.
  • Meat protein plays a role in a healthy diet, especially for children and older persons and can prevent malnutrition (target 2.2).
  • With our focus on organic meat and sustainable farming, we support agricultural practices that help maintain ecosystems (target 2.4).
  • With our initiatives on fair pricing, we help to ensure the proper functioning of food commodity markets and to help limit extreme food price volatility (target 2.c).

 

  • We continuously target water-use people having the relevant information efficiency (target 6.4). Our target on and awareness for sustainable water usage relates to this specific development and lifestyles (target 12.8). SDG target.

  • Our efforts and results on working conditions contribute to safe and secure working environments and lead to improved labour rights for workers, including migrant workers, and those in precarious employment (target 8.8). Our targets on health and safety relate to this specific SDG target.

  • With our focus on sustainable farming, carbon footprint of processing, and water usage, we work on the sustainable management and efficient use of natural resources (target 12.2). Our target on the carbon footprint of processing relates to this specific SDG target.
  • We report yearly on our progress on sustainability (target 12.6).
  • By communicating about sustainable farming, we contribute to people having the relevant information and awareness for sustainable development and lifestyles (target 12.8).

  • With our policy on sustainable farming and by investigating and promoting ways to reduce the GHG footprint of livestock farming, we improve awareness-raising and institutional capacity on climate change mitigation and impact reduction (target 13.3).
  • With our policy on the carbon footprint of processing, we improve awareness- raising and institutional capacity on climate change mitigation and impact reduction (target 13.3).

  • By focussing on sustainable farming together with our farmers, we work on reducing the degradation of natural habitats and halt the loss of biodiversity (target 15.5).
  • With our policy and initiatives on fair pricing we promote fair and equitable sharing of the benefits in our food supply chains (target 15.6). Our targets on fair pricing relate to this specific SDG target.

News & stories

Press release
21 November 2022 EuroTier 2022 in Hanover - Vion attracts considerable attention  
News Press release Uncategorized
10 November 2022 Vion expands further in eastern Germany
Press release Uncategorized
28 October 2022 De Groene Weg participates in 'calf with cow' project
Press release
27 October 2022 Change Vion Supervisory Board
Press release Press release
17 October 2022 "Bavarian Ox" launch
Press release
10 October 2022 World Steak Challenge - Vion wins 1x gold, 4x silver and 3x bronze
News
06 October 2022 25 Years of Food Family: A quarter century of quality and trust 
News
20 September 2022 Pigs control their living environment through their own behaviour
Press release
19 September 2022 De Groene Weg launches Dutch organic beef chain
Press release
13 September 2022 Leon Cuypers new COO of Vion Business Unit Pork
Press release
16 August 2022 Vion strenghtens its position in eastern Germany
News
20 June 2022 Vion announces Business Unit Pork management change
Press release
03 June 2022 Vion Innovations presented at the PLMA
Press release
17 May 2022 ‘ME-AT the alternative’ launches first locally grown protein chain
Press release
16 May 2022 First Belgian pigs delivered to organic meat producer De Groene Weg