Vion Beef
Our Beef Business Unit production sites process approximately 17,500 cattle per week into products for home markets and European customers. The Netherlands and Germany are the largest target markets. We supply meat to national and international retailers, as well as food service and food processing companies. Basic raw materials are supplied to industrial customers who then process beef into a wide range of meat products. We also process fresh beef into semi-finished and finished products for the domestic and foreign retail markets, including Vion Food Service.
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Beef brands & concepts
Premium beef products
Our customers can choose from a wide range of fresh and frozen beef and beef products. Vion offers excellent customer service and is a reliable partner for the retail, food service and meat processing industry. Exclusive insights from the Vion Consumer Monitor form an active basis for the joint development of a customer-oriented product range. This allows us to create added value through targeted concepts and fast responses to customer requirements. Our local experts and globally-operating service offices keep aware of all developments and trends so that we can continuously reshape our sales channels. Reliability, quality and flexibility are very important to us.
To our beef productsBeef products
Our responsibility
Food safety
Producing safe and wholesome food is one of Vion’s top priorities. Food safety and quality assurance are embedded in the codes of practice at all Vion production sites. Vion is committed to the ISO 9001 standard for quality-oriented organisations, and all Vion establishments are ISO 9001 certified.
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Animal welfare
Control and transparency of animal welfare is a key issue in our strategy to create trust in the products and supply chain. We want to take the lead in welfare discussions, and we take responsibility for our role in controlling the welfare status in the supply chain. Our animal welfare strategy consists of several levels of control with regards to animal welfare. Transparency in the supply chain improves animal welfare. We are committed to gathering and sharing information on animal welfare aspects via digital systems with the rest of the supply chain.
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Employment and working conditions
At present, it is hard to recruit enough suitable production personnel. Vion cooperates closely with third-party labour companies. The regional labour markets in Germany and the Netherlands do not have enough workers. Therefore, the third-party labour workforce and regular workforce consist mainly of employees from eastern and southern European countries.
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Traceability and product integrity
Ensuring that products are traceable upstream and downstream in the supply chain is a significant challenge for companies that produce food items originating from complicated supply chains. All our food items derived from either plants or animals are traceable to the farms. Product integrity involves the organisation of product and process integrity, as well as supply chain transparency to manage an honest, reliable chain of custody. It also guarantees for the consumer that the packaging contains the product which is specified on the label.
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Sustainable farming
The topic ‘Sustainable farming’ is part of our strengthened sustainability strategy, containing topics and targets which are important for sustainable food production and consumption. We intend to bring transparency and sustainability agendas together and thus offer our stakeholders and especially the consumer the possibility of making an informed choice. This means consumers will be able to choose using information not only based on animal welfare, but also on sustainability. We will provide consumers with information on topics such as the carbon footprint on food items like pork, beef, and meat alternatives.
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Fair pricing
Fair prices are important for stability in the supply chain and therefore, ultimately, for all partners in that chain. As a central player in the supply chains, we have an influence on their structural development. We are also committed to the fair distribution of value in the production supply chain and to managing volatility.
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