Consumers want high-quality, delicious, fresh products to be available anytime. Good knowledge of trends and needs is important to discern how consumers prefer to eat their fresh meat and plant based alternatives. Vion bundles all of its knowledge about markets, consumers, packaging, logistical processes, meat, alternatives and herbs and spices with one goal: to assemble an optimum assortment in collaboration with retailers that meets the demands of shoppers.
One way in which Vion tracks consumer needs is through Vion Consumer Insights. The information collected in this way is used to refine the assortment and develop new concepts, and Vion develops new, distinguishing concepts each season that capitalise on trends such as ‘ease of use’. This ensures, for instance, that specialty items can be found on supermarket shelves during holidays and the barbecue season.
Transparency about food and meat production methods is a theme that is growing in importance, and Vion is actively responding to this. Vion also believes in supply chain cooperation. For instance, our Good Farming concepts are based on integrated supply chain management in which we work on food safety, quality, animal welfare and health, traceability, transparency and sustainability. You can read more about these aspects below.