Consumers want high-quality, delicious, foods to be available anytime. Good knowledge of trends and needs is important to discern how consumers prefer to eat their food. Vion bundles all of its knowledge about markets, consumers, packaging, logistical processes, meat, alternatives and herbs and spices with one goal: to assemble an optimum assortment in collaboration with retailers that meets the demands of shoppers.
One way in which Vion tracks consumer needs is through Vion Consumer Insights. The information collected in this way is used to refine the assortment and develop new concepts, and Vion develops new, distinguishing concepts each season that capitalise on trends such as ‘ease of use’.